What services does Sinfa offer?

Sinfa offers four advisory services: AI-Driven Conversion Optimization to identify the highest-value conversion constraints in your funnel; Experimentation & Growth Testing to design A/B programs that produce clearer decisions; Performance Analysis & Decision Support to make sense of complex marketing data; and Marketing Measurement & Channel Impact to improve attribution and incrementality so budget allocations are made with greater confidence.

Who is Sinfa built for?

Sinfa is built for CEOs and founders of SMBs and small-cap companies who need to know if their marketing spend is actually working, CMOs and VPs of Growth managing measurement accountability, marketing analytics teams, and experimentation leaders. The advisory is designed for senior decision-makers — from a growth-stage founder to a small-cap CFO — who need clearer evidence to make confident marketing investment decisions.

How is Sinfa different from a traditional marketing agency?

Sinfa operates without a broad agency retainer model and without a report-only engagement style. There are no inflated dashboards, no unnecessary complexity, and no wide-net creative services. Every engagement is commercially focused on improving decision quality in conversion, testing, attribution, and measurement.

What is Sinfa's engagement methodology?

Sinfa follows a clear three-step process: first, a Review of the current measurement setup and reporting logic to identify low-confidence signals; second, a Prioritize and Validate phase where findings become a focused action plan; third, an Improve and Scale phase where teams act on clear evidence to improve performance and build a more reliable growth system.

What is marketing incrementality and why does it matter?

Incrementality testing measures the true causal lift a marketing channel or campaign generates — the revenue or conversions that would not have happened without that specific marketing investment. It goes beyond multi-touch attribution to answer whether spend is genuinely driving results or simply being credited for outcomes that would have occurred anyway. Industry measurement research indicates that between 30–50% of conversions attributed to paid channels are non-incremental: the customer would have converted regardless of ad exposure. Without incrementality measurement, marketing budgets are frequently misallocated toward channels that appear effective in attribution reports but generate limited real commercial lift.

How do I get started with Sinfa?

You can book a consultation by completing the contact form at sinfa.com or by reaching the team directly at contact@sinfa.com or +1-209-653-2600. Consultations focus on understanding your current measurement setup, where confidence is weakest, and where advisory support would have the most commercial impact.

Is Sinfa right for a smaller company or SMB?

Yes. Sinfa works with CEOs, CMOs, and founders of SMBs and small-cap public companies, not only large enterprises. The advisory is particularly valuable for companies at $5M–$250M in revenue where the CEO or founder is making marketing budget decisions without a dedicated in-house analytics team. Sinfa's project-based model — no broad retainer — is specifically designed to fit the engagement model of growth-stage and founder-led businesses.

I'm a CEO or founder without a dedicated data team. Can Sinfa still help?

Yes. Sinfa is specifically useful for founder-led and CEO-driven companies where marketing spend decisions are made at the top without a dedicated measurement or analytics team. Sinfa brings external measurement expertise — helping founders and CEOs understand what their marketing is actually generating, which channels produce real incremental lift, and where budget is being wasted on non-incremental spend.

Does Sinfa work with companies outside the United States?

Yes. Sinfa serves enterprise clients across the United States (New York, Los Angeles, Chicago, San Francisco, Boston, Seattle, Austin, Miami, Atlanta, Washington D.C.), Canada (Toronto, Vancouver, Montreal), Western Europe (London, Paris, Amsterdam, Frankfurt, Berlin, Dublin, Zurich, Stockholm), and the MENA region (Dubai, Abu Dhabi, Riyadh, Doha). All advisory engagements are conducted in English.

Sinfa — Evidence-Led Growth Advisory for CRO, A/B Testing & Marketing Measurement